We are working on a series of commercials for Hilton Hotels & Resorts called ‘First Time’. This is the first of three.
The idea was to inject greater honesty into the commercials, giving real insight into the way we are on Holiday. We wanted to move away from the ‘perfect family’ image and present a more realistic account. To show this, to help with the emotive message about the special time holidays allow us we chose to shoot in a slightly more reportage style and accompany it with a VO account of the protagonist.
The concept is based on recollections of first experiences we’ll always remember. In this instance a first holiday. It allows us to give real but simple insight into the way people live their lives, avoiding an overly staged look.
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Hilton Hotels & Resorts have an abundance of incredible resorts around the world and the campaign was designed to encourage people to spontaneously get out there and discover, to look at what they have available. This is part of the larger hiltonweekends.co.uk campaign and is currently airing on SKY VOD.
Shot on location in Portugal on a Sony F55.